top-lifestyle-brands
June 15, 2016

Design and décor have always come hand-in-hand when it comes to curating our own living spaces. Mirroring our own ideals, preferences, and inspirations, these two elements converge to create a distinct vibe that complements the thriving culture of the surrounding landscape. Three of the country’s acclaimed lifestyle brands provided their insights on space, décor, and why they have chosen to settle in the urban design destination that is Fort Victoria.

Urban prestige

It’s no surprise that brands choose to set up shop in a location that is equally credible and reflects ideal similar to what they espouse.

Jean Ong, president of Nhabit Collections Inc., shared that being in a space such as Fort Victoria – one that exudes the same elegance as theirs – gives their customers a well-rounded image of their identity as a brand.

“We recently moved from Makati to Fort Victoria, and while our previous showroom was at a well-known location too, we feel like our new space is much more aligned with our brand personality – confident, relevant, and sophisticated, “said Ong.

Ong heads premier German brands Leicht and Noblessa, which offer the latest in modular kitchen designs. “ At Leicht, we’ve recently launched a line featuring concrete doors and natural wood finishes that perfectly echo the raw industrial feel a lot of millennials are drawn to, “ Ong explained. “Our location here is also very near high-end subdivisions where most of our customers live.”

Accessibility and visibility

“This is the space to fight for!” said Ferdie Ong, the man behind the presence of globally acclaimed brands such as Minotti and Bulthaup here in the Philippines.

Ong knows a thing or about why accessibility should be high on every brand’s priority list. “We’ve definitely enjoyed a higher level of foot volume here in Fort Victoria,” he shared. “We’re located at the only five-way intersection in BGC, and we are near other upscale residences and buildings that’s why people get to see us and immediately get interested. Plus, we have free parking!”

The three-tower, 25-story residences complex – a standout development from New San Jose Builders – is now unravelling a whole range of possibilities by bringing some of the finest urban brands closer to their intended markets. Capturing the kind of lifestyle that complements its unique address, residents of Fort Victoria can truly enjoy the prestige, elegance, and unmatched pleasure of living in this stylish and dynamic location.